The Seven Secrets of the World’s Most Enduring, Employee-Focused Organizations

A groundbreaking guide to building a company that thrives, based on thousands of interviews with innovative leaders at the world’s best-run organizations.

How do you create a company that grows, innovates, and endures over decades? This book unlocks the secrets.

Renowned industry analyst Josh Bersin distills decades of research & thousands of interviews into seven practical yet profound management principles that help business leaders create organizations that thrive.

Irresistible companies grow faster, they’re more profitable, and they innovate and lead their markets. And best yet, their employees, customers, and stakeholders are drawn to them like magnets.

Yet creating irresistibility isn’t easy, especially now. Employee loyalty is at historic lows. The “great resignation” has executives panicking. Long-term planning seems impossible. The secrets in Bersin’s book will help leaders navigate these and other challenges.

Note: Irresistible has won the Amazon best-seller award for business books and the Best Indie Book Award (BIBA) for non-fiction. You can place bulk orders or buy special signed editions here.


A must-read primer for business leaders considering how and why to build a people-centered business. Irresistible is an essential book and an opportunity to learn from one of the best.

— Arianna Huffington, Founder and CEO, Thrive

This book is a road map for creating more humane workplaces. Josh Bersin gives us unusually clear and compelling directions to make people the heart and soul of organizations.

— Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast Worklife

Josh, with his reporter’s background and analyst’s instinct, is terrific at describing practices that affect people. His in-depth work with client companies allows him unique access to some of the latest people innovations to highlight best practices. The seven themes offer an outstanding view of emerging practices that will shape employee-focused organizations.

— Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan Partner, The RBL Group

This book is an illustration of my strong belief that “great people make great companies.” With his unique and vast experience, Josh is helping all leaders and HR teams turn company culture, management approaches, and work models into a competitive advantage.

— Olivier Blum, Executive Vice President, Energy Management Business, Schneider Electric

I have been following Josh’s work for years and not long ago had the chance to teach executives alongside him. He has always taught me a great deal. And now I see some of that so beautifully encapsulated and extended in Irresistible. This is a book to absorb.

— Rich Lyons, Former Dean, Haas School of Business, and Chief Innovation and Entrepreneurship Officer, UC Berkeley

As organizations struggle to attract and retain talent, irresistible companies will be the only ones to prevail — and creating an irresistible company starts with unlocking your employees’ full potential. Josh Bersin’s timely and thought-provoking book is a must-read for every leader.

– Jill Popelka, President, SAP SuccessFactors

For too long, businesses have been claiming that people are their most important resource. Irresistible offers an array of smart insights and shrewd advice to — finally! — turn that idea into action.

— Daniel H. Pink, #1 New York Times bestselling author of THE POWER OF REGRET, DRIVE, and TO SELL IS HUMAN

Expertly researched and masterfully written, Josh’s book presents seven practical, achievable principles to help organizations and individuals thrive in the new world of work. If you want the secrets of maintaining a workforce of fulfilled, engaged, and loyal teams, read this book—now.

— Kathleen Hogan, Chief People Officer, Microsoft

  • Secret 1: Teams, not hierarchy.

    Operate as networks, not as a pyramid.

  • Secret 2: Work, not jobs.

    Focus on fit to work, not fit to job.

  • Secret 3: Coach, not boss.

    Get out from behind the desk. Empower, don’t direct.

  • Secret 4: Culture, not rules.

    Create respect, flexibility, and fairness.

  • Secret 5: Growth, not promotion.

    Make learning part of every activity at work.

  • Secret 6: Purpose, not profits.

    If you truly create purpose, profits will be the outcome.

  • Secret 7: Employee experience, not output.

    Put employees first; everything else comes second.

Order your own copy and learn the secrets to enduring business success.


A global industry analyst, thought leader and CEO of The Josh Bersin Company, Josh Bersin focuses on the global talent market and trends impacting business workforces around the world.

His research is frequently featured in publications such as Forbes, Harvard Business Review, HR Executive, Fast Company, Wall Street Journal, Economic Times, Financial Times, and Washington Post.